Add what I DID, to what you DO, as an exhibitor value-added that generates high-margin $$$.

[Richard Erschik]

You may have heard of my company www.leadstosales.com

You may have heard of me personally www.richarderschik.com

You can also GOOGLE my name RICHARD ERSCHIK, for more information about my personal experience and involvement in the trade show industry.

I founded my company in 1986. Now, having recently reached semi-retirement age, I personally want to do more consulting, speaking and training in the specific area of effective sales lead management -- as it applies to proving to exhibitors that trade shows are cost effective. And therefore, I want to strategically transition out of my literature and sales lead management “service” business, and into more of an education and training role.

In that regard, I am looking to find an aggressive and progressive trade show industry related company that would like to add what I did… to what they do… for attractive profit.

For a very affordable, and quickly recoverable fee, I will come into your company and teach your administrative people exactly how to do what I did over the past 2-decades, to generate more than $10,000,000 in revenue.

You can then add this unique service to your traditional offering to gain a competitive selling advantage – retain existing customers and acquire new ones.

There is no hardware or software to buy. There are no people to hire. The disciplines are already in place in your company for this to work perfectly. I will teach your people exactly how to do it, as its own profit center.

I will also teach your sales team how to position and sell the literature and lead management service as a “value-added” during the sale of your traditional products and services. It can be added as a line-item on your proposals to differentiate you from your competition.

This unique opportunity is perfect for an exhibit builder, I&D company, ad agency, association, registration or trade show managmeent organization.

As per the Center for Exhibition Industry Research (CEIR), exhibitors’ number one objective is to generate leads, and their number one problem is lead follow-up.

What I will teach you meets their objective and solves their problem. And it’s easy for you to administrate it for them.

You can even use the process I will teach you on your leads to increase sales of your products/services.

You may know that I have spoken for 13-consecutive years at the Exhibitor Show. I also speak regularly to IMTS and CONEXPO exhibitors, and I have been the exhibits manager/consultant for the TLA for the past 6-years.

Late last year I spoke at IFES in Brussels, Belgium and recently returned from South Africa where I was invited to speak at EXSA. And I am being asked to do more and more consulting and speaking at exhibitor seminars, individual company sales meetings, etc.

As you can understand, in my new role as consultant/educator/speaker/trainer, I simply can’t stand in front of an audience talking about a lead management process/service as the owner of the company that provides it, without sounding and looking like I’m just “selling.” So my objective is to totally divorce myself from the service business, initially teach a company how to provide it, and eventually “recommend” the service provider (your company) to my audiences. Thereby, I also become a silent-seller for the company that takes advantage of this unique opportunity.

No. I don’t want to sell my company as I am still servicing prominent customer accounts including 3M. I would, however, gradually transition these accounts, and an exhibitor database of more than 5,000 names, over to whoever works with me in this opportunity.

If you understand the value and potential in this offer, and would like to discuss the subject in more detail, please give me a call to arrange a personal meeting/presentation to you and your sales team for evaluation and consideration of this offer “exclusively” in your industry segment.

This is not even a risk. It’s a slam-dunk as you will see/learn in our meeting.
First come – First served in each industry category.

Sincerely,
Richard Erschik
Call me on my SELL phone - 630-642-6500