EMS-08: Were You There?

The Event Industry Network

EMS-08: Were You There?

Posted by Danica Stein on 30 April 2008 at 2:17am

Hey all – Was anyone else in Chicago last week for EMS-08? I’ve been back a few days now, and am (almost) fully recovered from 3 jam-packed days of conference sessions, exhibit floor time and networking receptions. I don’t think I’ve been that tightly scheduled since summer camp, but it was a really great time. Some of my favorite parts:

Getting to meet my EventCrowd contacts in person (hi Christopher!!) – I think the whole point of sites like these is to move past leaving notes on each others pages and actually work with the people you connect with. I was able to meet up with Christopher at our booth, and learned all about how ShowTec can help me out with some of the events I run.

Conference tracks – I didn’t make it to all of the conference sessions I wanted, but I did make it to the EventView recap. It was great to hear how senior management from some of the world’s biggest companies see events as the most valuable part of the marketing mix. I think we can all agree that while most of the mass technology we use in marketing makes it easy to broadcast a message to a big audience, it also makes it harder to actually reach them through all the clutter. Events give us that direct connection to our audience – and the C-level folks setting budgets realize this. Good news!

Was anyone else at EMS? What did you think? The Green Event Summit is coming up in June, is anyone planning on going to that too? (http://greeneventsummit.com/)

Comment by Christopher De Armond on 2 May 2008 at 6:18pm: Hi Danica! It was great to get to meet in person. I agree that it is a nice thing to get to meet our web contacts in person.

Comment by Candance Johnson on 9 May 2008 at 6:42pm: Hi Danica, I was there and it is a great event. It is a very targeted event focused toward Agencies and Big Brand Marketers that manage a variety event programs. After attending twice, I feel that attending the Awards Ceremony this year assisted me in seeing the the full view of EMS. Great content, great speakers, great contacts! I look forward to building valued relationships and utlizing the new knowledged gained through this event. Perhaps, I'll get to meet you next year!! Candance

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