Event Crowd

The Event Industry Network

Blog Posts Across Event Crowd

Matthew Stokes How do you get exhibitors to follow up their leads?

Having worked for a large exhibition organiser, I know that many exhibitors simply do not follow up their leads. How many of you out there have had exhibitors cancel their presence because they did not get a good enough return on their investment and once you get to the base of it, they simply did not follow up the leads they generated? I have even had a company cancel their presence the following year because they lost their leads between the show and the office. "We didn't get any new busines… Continue

Posted by Matthew Stokes on 2 July 2008 at 7:06pm — 1 Comment

Doris Anne Beaulieu Life's Ultimate Test

Life isn’t always easy. Some say life is a struggle, a challenge. We often hear the saying “up a creek without a paddle.” Life can be a test, you’re either prepared or unprepared. Who we become as adults is greatly influenced by the way we are raised as children. The abilities and skills to survive and excel in this test of life are forever ingrained in us by our parents and educators. In this fast-paced ever evolving world, the prepared are able to rise to the challenges of life and fortune of… Continue

Posted by Doris Anne Beaulieu on 1 July 2008 at 2:59pm — 1 Comment

Alli Gerkman Alltop Section on Meetings and Events

UPDATE: Just wanted everyone to know that I just heard the "event planning" section on Alltop is a go! Check it out and please let Alltop know if there are other sites they should add (info@alltop.com). Hello... I recently contacted Alltop to pitch a "meetings and events" topic. I sent them about 25 examples of events blogs I read daily and they are looking into it. If anyone knows of any great even… Continue

Posted by Alli Gerkman on 30 June 2008 at 12:51am — No Comments

Alli Gerkman An Interview with the New Executive Director for the Green Meeting Industry Council

"Sustainability is our vision. Corporate responsibility is our obligation. Green Meetings are our strategy." That’s how my interview with Tamara Kennedy-Hill, the new Executive Director of the Green Meeting Industry Council (GMIC) ended. That, and: “Profit is good—but it’s also about the environment and your impact on the community. Have you left the community you were in better off or worse off?” That is the way to define the movement to build sustainable events. It is about more than the pl… Continue

Posted by Alli Gerkman on 25 June 2008 at 1:56pm — No Comments

Lee Ali Expo Stars announces All Star line up for Exhibiting Show 2008

Expo Stars International Ltd (exhibiting at booth ES750) is pleased to announce an All Star line up of its Promotion Talent for you to meet at the Exhibiting Show next week. On our booth ES750 you will meet four amazing, multi-talented and absolutely fantastic Expo Stars! They ar… Continue

Posted by Lee Ali on 20 June 2008 at 2:15pm — No Comments

Viv Turner Exhibiting Show -Plan Your Night Out - Free Entrance

If you and your team want to relax after the show why not visit Secrets Hammersmith - very close to Earls Court. Visit us on Stand ES308 to pick up your free entry VIP cards. Viv Turner Continue

Posted by Viv Turner on 12 June 2008 at 11:30am — No Comments

Leslie Schemanske Randy Smith Memorial Golf Classic

2008 Randy Smith Memorial Golf Classic Chateau Elan - Braselton, GA Friday, October 24, 2008 www.rsmgc.com This is the event to be at!! The objective of the Randy Smith Memorial Golf Classic is to help families in the exhibition industry who have suffered severe trage… Continue

Posted by Leslie Schemanske on 4 June 2008 at 7:15pm — No Comments

Alli Gerkman Don't Wait Until Your Back Is Against the Wall to Implement Sustainable Practices

We still have the time and power to define the caliber of events, meetings and conferences that we want to host, plan and attend. Click here to go to http://www.nextgenerationevent.com and read this post in full. Continue

Posted by Alli Gerkman on 2 June 2008 at 5:36pm — No Comments

Tracy Lindsay What the hell is a Display Diva?

http://displaydiva.squarespace.com Please click here for redirection Continue

Posted by Tracy Lindsay on 21 May 2008 at 8:21pm — No Comments

Lee Ali Special offer and Competition for Exhibiting Show 2008

I am pleased to announce not only a competition we are running at our booth (ES750) and leading up to the event but also a special offer to all Event Crowd members and fellow exhibitors who are exhibiting at the Show. 1. Competition - Win an Expo Star for a day! We are running a brilliant competition with a difference - We are actually giving our product away as the prize! (not some fancy ipod or a weekend away in Blackpool!) - So you could win one of our Expo Stars who will be present at the… Continue

Posted by Lee Ali on 19 May 2008 at 1:30pm — No Comments

Richard Erschik Add what I DID, to what you DO, as an exhibitor value-added that generates high-margin $$$.

You may have heard of my company www.leadstosales.com You may have heard of me personally www.richarderschik.com You can also GOOGLE my name RICHARD ERSCHIK, for more information about my personal experience and involvement in the trade show industry. I founded my company in 1986. Now, having recently reached semi-retirement age, I personally want to do more consulting, speaking and training in the specific area of effective sales lead management -- as it applies to proving to exhibitors that… Continue

Posted by Richard Erschik on 12 May 2008 at 5:04pm — No Comments

Danica Stein EMS-08: Were You There?

Hey all – Was anyone else in Chicago last week for EMS-08? I’ve been back a few days now, and am (almost) fully recovered from 3 jam-packed days of conference sessions, exhibit floor time and networking receptions. I don’t think I’ve been that tightly scheduled since summer camp, but it was a really great time. Some of my favorite parts: Getting to meet my EventCrowd contacts in person (hi Christopher!!) – I think the whole point of sites like these is to move past leaving notes on each… Continue

Posted by Danica Stein on 30 April 2008 at 2:17am — 2 Comments

Carson Tang The Landscape of Event Business and Inspiring Thousands With Who You Are

It was over three decades ago I began producing events. That was while I was in school and the audience was 2,000 for a first event of its kind in the the second largest auditorium in its time in NYC. Shortly following I began producing more events and even one that attracted between 18,000 - 24,000 over a single weekend. Within that same year I developed and produced an event that today after 28 years is recognized worldwide and the biggest on the east coast of the US. It was a great start into… Continue

Posted by Carson Tang on 29 April 2008 at 5:45pm — 1 Comment

Marcus Timson The power of positive programming & being brave

Inspiration comes in all sizes. Big, small, wide, short, old, tall, fat, young, thin, medium build. It can be distant, detached, a piece of art, close, emotional, a book, a song, a passing comment, an idea, an experience, it can also be expected, and even better unexpected. My daughter went into hospital last week for an operation on both of her eyes. I know, it sounds dramatic. She is only 4 1/2. Her name is Daisy. She is quite a character and a little bit feisty, like her mummy. We didn’t wa… Continue

Posted by Marcus Timson on 25 April 2008 at 9:00am — 1 Comment

Danica Stein My Take from the Floor @ASI Las Vegas

I just got back from the ASI Show at the Sands Convention Center in Las Vegas. The Advertising Specialty Institute (ASI) is the association for promotional products – all of the pens, mugs, and shirts you see handed out with logos on them. This show was the place for the makers of all this swag to show off their latest and greatest. Some observations: Booth Design (or lack of) – Coming from an exhibit design firm, where I am constantly looking at innovative and creative new designs, it c… Continue

Posted by Danica Stein on 16 April 2008 at 1:07am — No Comments

Marcus Timson Environment - A convenient truth

This was written for printers - but it is relevant for exhibitors, producers and exhibition contractors. It is a crazy, beautiful world we live in. It is full of contradictions. On the one hand governments and the EU want us to be entrepreneurial and dynamic and on the other hand we are expected to be socially responsible and environmentally friendly. But I, like most modern people, am a believer in positive aspects of environmental best practice. The biggest problem I have with the whole thin… Continue

Posted by Marcus Timson on 15 April 2008 at 7:30am — 2 Comments

Christopher De Armond EMS 2008

I am getting ready for and really excited about EMS2008. I am looking forward to what I can learn and who I may meet, although I am becoming apprehensive about networking on-site. Being an Account Executive does have it's drawbacks, especially when it is written on your name badge. It's like saying to the world "I have the plague! Stay away!" even if you really do want to meet people. I have been trying to reach out to folks before I leave to see if I can meet with them on-site as I will be atte… Continue

Posted by Christopher De Armond on 11 April 2008 at 11:56pm — 3 Comments

Richard Erschik South Africa

It was incredible to have been invited to speak to exhibit (stand) builders and show orgainzers in S. Africa, and learn that THE EXACT SAME PROBLEM exists, there, as in the USA. Namely, that expensive sales leads are NOT followed up by exhibitor sales people after a show - and everyone points the finger of blame at everyone else instead of taking measures to correct the problem. With ROI the HOT topic and the statistics of 22+ years of successful lead response management service business behind… Continue

Posted by Richard Erschik on 1 April 2008 at 2:55pm — 4 Comments

Jeanavive Janssen Chicago - Green Event Solutions Boot Camp; May 17th

http://www.greeneventbootcamp.com/ Green Event Solutions Boot Camp: Focused on the Four Pillars, Real Time Case Study and Tour of the Greenest Event in the US - May 17th. The special event industry has been poorly designed to include ecological and social responsibility. Each of us has a vested interest in creating an event that is financially successful. During this Boot Camp we will drill deep into how industry professionals can face and address the huge problems facing the planet. We will e… Continue

Posted by Jeanavive Janssen on 31 March 2008 at 10:29pm — No Comments

Dan Spigner IAEE & ISES Networking Event 3/18 @ Props For Today!!

I feel obligated to answer the criticism about New Yorkers don't know how to party. Wow, Elissa & Brian from Perfect Productions threw a heck of a party @ Props for Today in New York, NY. on Tuesday night!! You missed out if you didn't attend this one!! If you didn't have the signature drink the pink freight fairy you really missed out. Thanks, for that Brian!! I was quite intriqued by the 'behind the scenes" chaos before the event. As the guests started appearing some 250 of them, the probl… Continue

Posted by Dan Spigner on 21 March 2008 at 6:00pm — 3 Comments

Dale New England Party Problem!

I am tired of party goers telling me there is very little night life in Connecticut. Where did the party scene go? Where it has always been. New York and Boston. Hartford and New Haven hold up much of the burdan with other cities just plain stinking. Bored patrons go out of state because that is where the hype is. I say we BRING BACK THE HYPE to CT> Lets amp it up you club owners. You have to spend money to make money. $9 drink specials arent that SPECIAL. Especially when the entertainment is… Continue

Posted by Dale on 16 March 2008 at 2:23pm — 1 Comment

Richard O'Malley ISES & IAEE host huge Networking event in NYC

On March 18th, ISES NYC Metro and IAEE will be co-sponsoring a networking event at Props for Today in NYC. There should be several hundred event professionals in the room along with great food and drinks, fabulous entertainment and lots of business opportunities. BEST OF ALL THIS EVENT IS ONLY $25 TO ATTEND. To register go to www.isesnyc.com Continue

Posted by Richard O'Malley on 14 March 2008 at 10:27pm — 1 Comment

Dan Spigner Exhibitor 2008

Wow!! Slowly but surely recovering from Sin City. Is there anything that doesn't go in this city? Brad from Derse and I have figured out our new motto it is "last mand standing" Somebody told me it's all about the networking. Is that really true? Or could it be we all like to punish our bodies and drink way too much all in search of the all mighty dollar and the next great contact. Isn't there a better way to make a buck.? No way man. I got the best job in the world!! I get paid to bullshit to p… Continue

Posted by Dan Spigner on 13 March 2008 at 6:12pm — 2 Comments

Sharon Bingham Rally at the Alley IV

Hey Everyone!!! While this is primarily a New England area event, everyone is invited to join in the fun and festivities of the fourth Annual Rally at the Alley being held in Boston on March 27th. Visit our website, www.rallyatthealley.com for more details or contact me directly! If you can't make it please consider going online to donate or contact me to donate a raffle item. Thanks in advance for your support!!! Sharon Continue

Posted by Sharon Bingham on 6 March 2008 at 2:25am — No Comments

Dan Spigner Event Solutions & CaterSource

After last week I have fully come to understand the phrase sin city!! I think Las Vegas was created by the devil. free drinks, gambling, plentiful girls for hire. I had one girl sit down next to me when I was hanging out with friends. $500 for an hour, do I look that desperate? I have come to the realization that the people that live in Sin city steer clear of the strip because it's middle name is trouble. Enough ranting. What a great show this past week was. i met alot of new people and am trul… Continue

Posted by Dan Spigner on 5 March 2008 at 4:30pm — No Comments

Lee Ali How to Generate Even more Sales Leads from your Exhibition/Tradeshow Booth

Generating new, qualified "Hot" sales leads at Exhibitions, Conventions and Tradeshows is a precise science. Your company may have the most fantastic product/service in the world, You may spend a lot of money on the marketing collateral at your booth to make it stand out by a mile from your competitors; you may hire scantily dressed promotion models to walk around handing leaflets out on the show floor to grab attention; you can do all the preshow marketing PR and advertising in the show press a… Continue

Posted by Lee Ali on 27 February 2008 at 2:58pm — No Comments

Dan Spigner Wow!! Where does the time go!!

I was in Atlanta a couple of weeks ago hoping to get a hiatus from the cold. No such luck it snowed twice while I was there. Delta cancelled 1000 flights including 2 of mine. I got home 24 hours late after an exhausting 7 days on the road. Getting ready to go to Vegas as the preferred carrier for a show. I am in hopes it is a little warmer there but who knows. Anybody going to Exhibitor? Happy travels and I hope everyone stays healthy. Pretty tough these days with the warm and then the cold. Continue

Posted by Dan Spigner on 15 February 2008 at 2:54pm — No Comments

Leslie Schemanske Rally at the Alley - BOSTON!

Greetings All!

I just wanted to let you all know that the 2008 Rally at the Alley is now scheduled for March 27, 2008! I am planning on bowling, but would like to know if anyone wants to sponsor me as a bowler! I am not good, but it is for a good cause! Check it out, and let me know!

www.rallyatthealley.com

Also, let me know if you need a team. I am a lone soldier (bowler) so far.

Thanks!

Leslie

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Posted by Leslie Schemanske on 4 February 2008 at 8:23pm — 1 Comment

Simon Burton Event Crowd Update

Welcome to Event Crowd Update, bringing you news of the latest activity from the Event Crowd community.

We’ve adjusted some of the look and feel of the site recently and added a new profile question. “Business Location” is a new question which makes it much easier to look for international partners. Make sure you update your pr…

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Posted by Simon Burton on 1 February 2008 at 1:51pm — No Comments

Malcolm Briggs The role of trade shows in the 21st Century

I wrote this article for an aeronautical publication and someone suggested it would be good for it to have a wider airing. Let me know if you agree/disagree or just want to add a comment. Download Trade Show Time Warp blog.doc Continue

Posted by Malcolm Briggs on 30 January 2008 at 3:26pm — 1 Comment

Dalene Threeton EDPA Las Vegas Chapter Meeting Notice.....

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Posted by Dalene Threeton on 24 January 2008 at 12:26am — No Comments

Simon Burton Going Cheap

Download Going cheap.pdf
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Posted by Simon Burton on 18 January 2008 at 3:31pm — No Comments

Dan Spigner Snow, snow let it snow

Hello all: I just wanted to say that we can finally get in the holiday sprit now that we got dumped on this past weekend. We got 10-12 the skiing was great and now we with lot's of snow on the ground it feels and seems like Christmas. We have our IAEE holiday party and i am sure I will see a few of you there tomorrow night. I love New York this time of year. I guess everyone else does to as the rooms at the Marriott Marquis are over $300 a night. It is only a bed for scrooges sake. Have a great… Continue

Posted by Dan Spigner on 17 December 2007 at 4:30pm — 1 Comment

Dan Spigner IAEE

Sorry, I haven't written much but was in Vegas for IAEE. Saw a bunch of friends and met some new ones. One of the IAEE intiatives is to create and develop more ways to use blogs and communicate via the web. I was thinking that we are the perfect medium here. I wish I had brought a camara as we had such a good time time in Washington, DC's party @ Rum Jungle. The last night's party they has LAX shut down until 1000 PM. I couldn't stay as I got the redeye back. The brown water helped me sleep a…

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Posted by Dan Spigner on 13 December 2007 at 4:02pm — No Comments

James Forman About Exhibitsgalore

ExhibitsGalore.com is your on-line superstore for the best prices on portable trade show booths, trade show exhibit graphics, banner stands, cases and tabletop displays on the internet. We offer a wide range of portable, pop-up style trade show displays, banner stands, trade show counters and other accessories. Since we manufacture our own products here in the USA, we can offer the most competitive prices on each portable trade show display and exhibit we offer, and back our products with a l…

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Posted by James Forman on 13 December 2007 at 2:49pm — No Comments

Wills A. Wood Jr Trade Show Emporium: Denver’s premier trade show consulting firm and trade show dealer is intent on making your business a winner

Located in booming Lodo in Denver, Colorado, Trade Show Emporium was established to provide consulting to individuals and companies in the process of designing and purchasing trade show exhibits and accessories. Trade Show Emporium was formed by Willis A. Wood, Jr. He began his career in trade show industry sales working for one of the leading trade show distributors and then moved up to one of the largest trade show exhibit manufacturers in the United States. Wood managed a sales division and l… Continue

Posted by Wills A. Wood Jr on 11 December 2007 at 8:16pm — No Comments

Wills A. Wood Jr Times are a changin'

Ten years ago, finding and buying a trade show display was a cumbersome and very expensive task. There were limited places to find product/design; prices were in the 5 digits for 10 x 10 displays, and shipping/setup/teardown of your display cost a fortune.

Well times are a changin’ and the industry is filled with more competition, more styles and new and innovative display designs.… Continue

Posted by Wills A. Wood Jr on 11 December 2007 at 8:13pm — No Comments

Wills A. Wood Jr 10 Trade Show Money Saving Tips

Here are 10 trade show money saving tips:

  1. When purchasing a trade show display consider banner stands. Banner stands are a great way to have great looking graphics that are easy to set up and take down, and cost a fraction of the price of pop up displays.
    2. …
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Posted by Wills A. Wood Jr on 11 December 2007 at 8:09pm — No Comments

Melissa Ooi IAEE's Expo Expo - Las Vegas

Hi All,

Well I am in Vegas for my first ever Expo Expo. I already started networking with people from the event last night at the House of Blues. It was a nice bunch but I was slightly jet lagged so had to leave at an early hour of 11.30pm. I am not young anymore!

This morning we attended the eMerge breakfast. It was a networking breakfast for people in the industry who wanted to discuss technology - mainly organisers wanting help with keeping their online comms fresh. There wer…

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Posted by Melissa Ooi on 11 December 2007 at 6:26am — No Comments

Michael Boone Charity Giving

I was please to read recently, the Americans have been placed at the top of the list for giving to charity, followed by Great Britain. I am not sure where this trend originally started or when the stats were originally kept up with.

I am fortunate to be able to supply time myself to one of our industry events here in America. As we are such a tight group in the Tradeshow community, it may be one of the few industries to have so many competitors come together to fight for the right caus…

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Posted by Michael Boone on 7 December 2007 at 9:29pm — 1 Comment

Pete Phillips Selling ice cream at x-mas

It's a funny thing having spent 2 years running my own catering company with a business partner who had 3 x-mas seasons that I catered at and thus spent the 3 week run up to x-mas being busier than you can belief. In fact I think I did more deliveries than Santa. Now this year I am selling ice cream in the middle of winter I guess I must be mad but for our first winter we have done pretty well friends have passed my details on and I find myself working for Ultimate, Fisher, European and the C…

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Posted by Pete Phillips on 4 December 2007 at 11:26pm — No Comments

Leslie Schemanske Comparing Apples to Apples

How is it that a company can justify getting three quotes from three unique vendors, without comparing apples to apples?

I just recently had a company do that to me. I bid on three different styles of flooring to make sure I was covering all my bases. The Account Executive and I are decent contacts, and she told me that the exhibiting company went with the lowest bid. Upon finding that I didn't win the bid, I asked the AE what product was chosen, and it was one that we did not even bid…

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Posted by Leslie Schemanske on 3 December 2007 at 7:57pm — 2 Comments

Hughie Phillips Videos and Events...

Mind's Eye is a video production company based in west London. We do all kinds of videos for events from little vox pops to big screen installations! we even do videos OF events! Our clients include: Nokia, Starbucks, KFC & Royal Mail amongst others. Please have a look at our website or send me a message if you would like some more detailed information. Continue

Posted by Hughie Phillips on 23 November 2007 at 1:15pm — No Comments

Peter Jones A new start - Niche Events Ltd and new Chairman, Phil Soar

After 16 years in media, having joined EMAP from school, I can just about squeeze myself into the all time hall-of-fame by confirming I am ex-Blenheim, albeit by one month prior to its acquisition by UBM. Following 4 years at Miller Freeman (CMP) then a further three years working under Neville Buch's reign at Tarsus, I set up business with another Blenheim old timer, Adrian Broadbent.

However, following a 5 year stint, at the beginning of this year Adrian emigrated to Spain with famil…

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Posted by Peter Jones on 22 November 2007 at 3:02pm — No Comments

Marcus Timson De-mystifying marketing

There are plenty of excellent books about marketing. They are great expansive works that derive from minds of great academics and practitioners and provide value for students and theorizers. There are degrees you can take, post graduates diplomas, majors and minors, the list goes on and on. Now the principle of this is good and I do not think that the…

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Posted by Marcus Timson on 25 October 2007 at 12:18pm — No Comments

Ian Irving Experience the survey

A global survey on experiential marketing is being sponsored by the IXMA along with Brand Week and Ad Week. Join in here: http://www.clickinsurveys.com/EMF Continue

Posted by Ian Irving on 16 October 2007 at 6:48pm — No Comments

Ian Irving The phoenix from the flames – The rise of The O2

Could this be the re-birth that the Dome needed? I think so… I have a reputation for ‘saying it like it is’, but it’s a trait that landed me in the middle of many a negative debate during the early noughties when the Dome’s profile was at its peak - but not for the right reasons. My wife and her sister worked on the main arena show at the Dome and I was privileged to be invited to the millennium show. This was my first experience of the ill fated structure and to be totally honest I was very n… Continue

Posted by Ian Irving on 16 October 2007 at 6:42pm — No Comments

Ian Irving The use of brand experiences to engage internal audiences

Over the past six months Sledge has seen a marked increase in the number of briefs asking us to create brand experiences aimed at engaging internal audiences. So, is it that brand experience marketing is becoming more accepted by marketers, and using it internally offers a convenient way of dipping their toe in the water with a ‘safe’ audience? Or, is it the initiative of the forward thinking internal communications team, who appreciate that brand experiences are a more effective way to fully i… Continue

Posted by Ian Irving on 16 October 2007 at 6:40pm — 1 Comment

Ian Irving A wonderfully executed letter that is doing the rounds at the moment!

A total lack of ‘experience’! Did any readers I wonder, go to the ‘Field marketing and Brand Experience awards’ on the 10th of October? Our agency went along. We had pretty low expectations of how the event may turn out. We are admittedly rather cynical about these type of events – at worst they can be self serving and patronising in their supposed ability to be able to critically comment on a particular scene. This ceremony was a shockingly bad example of the latter description, made all the… Continue

Posted by Ian Irving on 16 October 2007 at 5:51pm — 1 Comment

James Attewell Job Opportunities in exhibition & event design and project management

Hi All

I am always interested in talking to exhibition & event designers, account managers, business developers, project managers and event producers that interested in new job opportunities. I recruit for some of the top exhibition and event design and project management agencies in the UK. Look forward to hearing from you through this site or on my own website.

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Posted by James Attewell on 1 October 2007 at 5:31pm — No Comments

Chaz Kotecha Hey I'm New!

Hey All,

I'm here to make friends and learn what you guys think about Vivitar, its products and learn about latest trends and Fashions.

All comments, view, opinions welcome!

Thanks

Chaz

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Posted by Chaz Kotecha on 28 September 2007 at 3:11pm — No Comments

Arran Coole 10th Birthday Party!

Well the event went off without a hitch! What a great venue and great staff too. Lot's of yorkshire pudding with beef and horseradish sauce was eaten along with lambs chops. The Great British buffet! Here's to the ASP cocktail!

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Posted by Arran Coole on 18 September 2007 at 1:11pm — 1 Comment

Marcus Timson I don't always know what I want! Rant # 2

I don’t always know what I want! Rant number 2…

…

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Posted by Marcus Timson on 17 September 2007 at 10:02am — 1 Comment

Kare Anderson Coming Back to Our Senses to Create More Memorable Events & Meetings

What makes a meeting truly stand out from others? It's not necessarily how much money was spent but how many positively memorable experiences the attendee recalls.

Many conferences involve a theme, reinforced through a logo, theme, events, and speakers to create an overall "feel" and value throughout the convention. Why not further reinforce your meeting content and mood by enveloping attendees in planned sequences of memorable moments that involve sensory combinations of smells, tastes… Continue

Posted by Kare Anderson on 13 September 2007 at 5:32pm — No Comments

Kare Anderson How Conference Planners & Exhibitors Can Leverage Their Visibility, Value & Profitability by Partnering – in Smart Ways

Exhibitors: Get introduced to prospects by firms they already know and trust.

After speaking at over 100 tradeshows I’ve found that “the sum is greater than apart.”

Savvy speakers, exhibitors, meeting professionals - and the bureaus that work with them - can partner to generate more visibility, value and profits together. Let’s focus on exhibitors in this short article.

Exhibitors: Increase the helpful ways, times and places that prospects come in contact with your f… Continue

Posted by Kare Anderson on 13 September 2007 at 5:31pm — No Comments

Kare Anderson How Event Planners, Exhibitors & Speakers Can Profitably Partner


• “Make Every Moment Count” is the title of a CD that a pharmaceutical company gave away at their exhibit booth at two major conferences.

Half of the CD covered the company’s new product highlights and *how-to’s*; the other half featured tips from a speaker at those conferences. The gift was announced with on-the-seat cards during the speaker’s sessions.

• A fulfillment house inserts a speaker’s “Hot Tips” sheets on top of the informational updates that the fulfillment ho… Continue

Posted by Kare Anderson on 13 September 2007 at 5:30pm — No Comments

Kare Anderson Associations: Leap the social media chasm

One of the biggest status-quo traps for associations is their cautious, iterative moves towards the use of the new social media tools. Jump the chasm.

In brief, many associations are vulnerable. They can be co-opted by a member(s), exhibitor(s) or a complete outsider who chooses to launch an online social network to serve their kind of members.

Might include a tagged directory of members of member-generated tips, tag clouds, forums and group and individual (also tagged) blogs… Continue

Posted by Kare Anderson on 13 September 2007 at 5:29pm — No Comments

Kare Anderson Hot Tips Sheet to give your exhibitors

These tips have been distributed at over 100 conference & trade shows
where Kare Anderson spoke to attendees and to exhibitors.

How Exhibitors Can Move More Attendees Closer to Buying
26 quick tips from Emmy-winning journalist, author of LikeABILITY
& keynoter, Kare Anderson <http://www.SayitBetter.com>

Q. What's the single, biggest change exhibitors can make
to move more prospects closer to a buying?

A. Exhibiting firms can make their… Continue

Posted by Kare Anderson on 13 September 2007 at 5:27pm — No Comments

Sean Heydon Flying Directors!

Tonight I am performing some hospitality magic for Lafarge at Highgate House in Northamptonshire. They have hired me to mix & mingle around the guests performing close up magic. I will be making bottles of wine appear out of thin air, picking pockets and as the grand finale before I head of home I will be making one of their directors float in the air! I will post another blog soon and let you know how it went. You can read more about having this package at your event/party by following this… Continue

Posted by Sean Heydon on 29 August 2007 at 1:20pm — No Comments

Marcus Timson Why is it the majority of exhibitors just don't get it?

This year I managed to get to the Exhibiting Show. As a visitor, and what a great show it is. The vision, integrity and passion for exhibitions is here for all to see. But most exhibitors, in my book, just don't get it. I am now in an industry that is not vastly disimilar to that of the exhibition industry in that some of the interpersonal and communication skills need improving. It is as simple as that. But surely, a company that makes money out of the exhibition industry and actually invests t… Continue

Posted by Marcus Timson on 23 August 2007 at 2:08pm — 1 Comment