Mike Fletcher's Page

As we enter into the final month of the Noughties, most events businesses will be glad to see the back of the opening decade of the 21st Century.

For many, it began with the irrational fear that the Millennium Bug would wipe computer systems off the face of the world. It will end with the very real t… Continue

The 2009 Excite! conference agenda has gone live. Having spent the past few months putting this programme together, I'll be chairing both days at Earls Court on the 24th and 25th June. Thanks to all the confirmed speakers for agreeing to take part, and impart what promises to be some great insight. The seminars are free to attend. To register for Excite! visit the show website.


24 June
10.30am
The true test of experience marketing
O2 H… Continue

As individuals, many of us embody a brand that we develop online. Maybe yours is an extension of the firm you represent or you have a professional reputation you’re keen to enhance. You may simply strive to be popular within a social group or you'd like to be talked about in positive terms.
What was referred to in the days before social networking sites as status, credibility, reputation or popularity, has now evolved into something millions of us nurture online every day.
This evolutionary deve… Continue

The last time eight experiential agencies all sat together around the same table, it was probably something to do with the ill-fated Live Brand Experience Association, set up in December 2004 to try and maximize the impact of live activity as part of the overall marketing mix.

The association limped on for two years, before folding due to insufficient interest in a membership fee structure and to this day, experiential marketing is still a discipline with no dedicated collective voice.
… Continue